mBLAST helps Industry Influencers -- Event Organizers, Publishers, Associations, Analyst Firms, and others that help influence buying decisions -- more effectively compete in a Web 2.0 environment. mBLAST’s suite of web-based software solutions help these Influencers create new revenue-generating products or streamline existing processes, and along the way creating better relationships with their audience, their members, their partners, and their internal staff members.
mBLAST’s specific solutions include:
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* Workflow management tools, such the industry’s most robust end-to-end Awards Management solution that streamlines the awards process from call to entries to judging to final reporting. Other workflow platforms include Buyer’s Guides, Media Credentialing, Directories, Surveys and more.
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* Powerful vertical search tools that give users faster, more useful results for activities from monitoring the competition to writing articles.
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* Auto-publishing tools that allow users to publish the information they find via search directly to their website through mBLAST’s powerful web-based mash-up server technology. Users can create custom microsites and more quickly and easily.
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* Communication tools for distributing information and staying connected. For example, mBLAST’s event listing service, EventSync allows event organizers to publicize their events, conferences and tradeshows to event listing sites across the web with just one entry in EventSync.
mBLAST also has a full suite of solutions for marketers and the public relations firms that support them.
mBLAST was founded in 2000 by President and CEO Danny Briere. The mBLAST concept was initially developed by TeleChoice, a leading telecommunications consultancy for which Briere is also CEO. mBLAST was developed to drive internal efficiency and effectiveness into many of TeleChoice’s day-to-day activities as it dealt with its various relationships with publishers, event and conference organizers, vendors and public relations firms.