Who's Swooning

You know that feeling when you've discovered something new and you just have to text someone about it?

That's how a lot of people feel when they try Swoon.

Abby Hepworth

Editor, Purewow

"It’s nice that since it’s a liquid, it actually dissolves in your drink, and unlike a lot of artificial sweeteners, there isn’t a weird aftertaste. It’s the closest thing to real sugar that I’ve tried so far."

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Katzie Guy-Hamilton


"Nailing the standard level of sweetness and viscosity for simple syrup may seem like a simple feat: I call it the chocolate pudding test, where I see more failures than successes with what is perceived as the simplest of desserts or mixtures. I love Swoon and it is a staple in my fridge. Swoon took the Cinnamon Carrot Lemonade from Clean Enough and made it sing. I wish that I had an afternoon beverage cart of Swoon Lemonade sitting by my desk every day. Swoon is the answer to your simple needs."

Hannah Habes

CEO, Matchaful

"Swoon is easy to add to almost any recipe and has a balanced and lightly sweet taste. A lot of the stevia and monkfruit that I've tried can have a strong aftertaste or are too potent. Swoon has just the right amount of sweetness with no bad aftertaste!"

Ben Higgins

Founder, Generous Coffee

"For most of my life, I’ve been drinking my coffee black. To this day I still drink my coffee black, unless I use Swoon. It only enhances my coffee drinking experience."

Jodi Moreno

Cookbook Author

"Swoon has completely changed the way that I make cocktails. Finding a substitute for sugar was always a challenge, and I could never find anything that was a good replacement for simple syrup. Swoon has made it possible to make cocktails that are both healthy and absolutely delicious."

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Jai Lott


"Swoon tastes just like sugar, only it’s not. It’s better. I’m always trying to find ingredients that are delicious, natural and integrate seamlessly into the drink. Swoon’s liquid sweetness passed all of my tests."

Abby Rapaport MS, RD


"Everyone loves sweets. But too much sugar depresses the immune system, causes spikes in blood sugar levels, and negatively affects hormones, behavior, attention and learning. Swoon can give anyone (even kids) that sweet taste they crave in beverages without all the added sugars in juices, smoothies and sodas!"

Lucas Robinson


"I always have customers that come into Catch looking for delicious cocktails that don't have any sugar. In the past, those two never went hand in hand but Swoon has changed that. I'm excited to have Swoon as an option behind our bar."  

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Serena Wolf

Cookbook Author

"Swoon is a godsend for those of us who appreciate the joys of a slightly sweeter cocktail but are less enamored with the refined sugar in traditional simple syrup. It’s the product I didn’t know was missing from my bar and now can’t live without."

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